SEO optimization (search engine optimization) is a set of activities aimed at raising site positions in search engines such as Google, Yandex or Yahoo. To put it simply, optimizers have a task to make a site user-friendly and – what is more important – recognizable for search engines.
Why is it so important? Firstly, you probably want potential customers to be able to find and visit your site. Therefore, search engines like Google should display your site on the first search-result pages. To achieve this, it’s not enough just to fill your site with key-words, as the majority of users think, but also work really hard on the website technical optimization. You also need to remember about search advertising.
Identify existing errors and problem areas on the site
Prepare recommendations for errors removal
Correct technical SEO errors based on SEO audit recommendations
If you already have a website and wish to improve its search results, you should first conduct a SEO audit with further critical errors corrections. We review more than 100 different factors that affect website indexing and ranking by search engines. Here are the following crucial factors:
Analyzing website structure
Checking schema markup
- Sitemap.xml analysis
- Robot.txt analysis
Checking the filters, as well as many other factors
Technical site optimization
Advanced markup introduction for online stores
Meta tags optimization
Google Tag Manager installation
Connecting Google Console (webmaster tools)
Connecting Google Analytics
Setting up remarketing goals and lists in Google Analytics
SEO optimization of user-focused text
Recommendations for content optimization
Creating the correct page structure
Creating the correct HTML structure
Improving page interlinking
- Performing images optimization
Correcting URL structure and format
Over the 15+ years that web search has existed, search marketers have found methods to extract information about how the search engines rank pages. We use that data to help yourachieve better positioning.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At ITprosteer we believe these principles go hand-in-hand.
Moreover, if you order a website at ITprosteer, you can be sure that the entire technical part will be perfect in terms of SEO.