Email Sending Service

Our client, an e-commerce company with 13 online stores, faced significant challenges with the high volume of emails they needed to send. This included both transactional emails (such as order confirmations and sign-ups) and marketing campaigns (such as newsletters and abandoned cart reminders). Their internal SMTP server was overwhelmed, leading to slow email delivery, frequent crashes, and long backlogs of unsent emails. To address these issues, they turned to IT Prosteer for a more efficient solution.

The existing email system was thoroughly analyzed, focusing on how emails were being sent. Key stakeholders were consulted to identify challenges and unmet needs. Based on the findings, we recommended shifting from the internal email server to Amazon Simple Email Service (SES). The result was Mailer 2.0, a solution that uses AWS SES for email delivery, seamlessly integrates with the client's systems, and offers the marketing team an intuitive data tracking dashboard.