Most IT companies have internet resources such as LinkedIn or website where you can find their description, photos, team. As a rule, you have to constantly update all of them with some content so that people will notice and remember you.
Let’s find out who are these people and why you are making it worse while posting another article or set of photos?
DOU (Ukraine)
A process of hiring a new engineer or manager takes some time but service like DOU helps to post jobs and recruit people faster. If you’re the CEO you can create an account, post photos link to the website and tell a bit about your company.
A question to be asked is what do you have to sell in this community?
Fact: you have to sell me the idea why I have to work exactly in your company!
People chose companies by different criteria. First judge by corporate events, second- the perspective of self-development, third – interesting projects. Therefore, you have to show a relevant information such as cool photos from a corporate event, tell about your self-development program or career opportunities and interesting projects with the ability to learn new technologies.
Rule: Don’t focus on sth, tell about all sides of your organization and everyone will find a part he/she loves. Emotional people will find corporate events, Trainee will find a place for self-development, Senior will find enterprise clients and cutting-edge tech stack.
Instagram: (people buy from people)
Some of you probably think that it’s not professional to create an Instagram account and post sth. Despite, all the critics Instagram is very helpful when it comes to creating a reputation and brand.
Fact: company is not the office, building! Company = people.
Rule: people buy from people.
So let’s discuss how to manage account so that people will respect your company and want to work here?
To begin with, you should respect your subscribers and post only quality photos with description. You won’t believe but I’ve seen companies posting Elon Musk, Steve Jobs & other photos of famous people with no story (news) and valuable information. Or even worse constantly reposting articles, news etc from other sources.
Did you know? Once your potential employee faces such an account he’ll hate your company for wasting his/her time checking creepy content.
In fact, while subscribing to your account they expect to see news about people and atmosphere inside the company. Events, trips, educational programs, even attractive workers but not generic content like “3 principles Steve Jobs used for the design” or quote of Elon Musk/Jeff Bezos.
When you don’t have nice content to show better don’t post anything!
Social network intended for professional networking and recruiting.
I want to stress a point that content you post on this network has to be business oriented with no cats, dogs and frank photos from corporate events.
The Linkedin profile has to explain your potential clients:
- What they can buy from you
Explain what product/service you’re offering and who is your perfect client (Finetech startup, Enterprise or Design agency)
- Why they should buy from you
Show your strong sides that make you exclusive ( Enterprise clients, innovative product, tech stack etc)
To Sum Up
People buy from people which has to be a basic rule of your content strategy. Plus, each resource has different goals that influent the way you represent your company.
If you’re responsible for marketing, do respect your subscribers and filter content because It’s the only way how you can create a brand and make people talk good things about your company.